Our Florida construction attorneys are quite familiar with the crises that construction companies deal with on a regular basis. Before a crisis strikes, companies should think about how it could affect employees and the public. No matter the size of your company, advanced planning is central to your company’s ability to survive an emergency.
In part one of our article, we discussed three critical steps companies should follow to ensure their communication plan is up to par. Today we will cover the remaining three critical steps. Part three of the article will discuss what the crisis plan itself should entail and crisis management during and after the emergency.
Additional Critical Steps
Along with assembling your crisis team, designating a spokesperson, and identifying potential crisis scenarios, companies must also:
Respond to the public: In the wake of a crisis, providing the public with no answer is the worst thing to do. Your crisis team and spokesperson should always be prepared to give a specific answer, even if the comment is simply informing them of your intent to provide them with additional information once the facts have been gathered and verified.
Educate and train employees: Once the plan is ready, provide everyone with the details of the plan and be prepared to walk them through each step.
Revisit and update the plan: Your plans may change over time, so it is important to periodically review and make updates to the plan. This is especially true after a crisis. You may discover that some of the elements of your plan are inefficient or are simply outdated.
A Crisis Communication Plan is Essential
On any given day, an accident involving a worker falling, getting struck by or caught in between an object, or getting electrocuted could happen. A lack of a plan only adds chaos to an already panicked atmosphere. A crisis management plan empowers companies to handle a crisis efficiently and effectively. Handling a crisis in a timely manner is imperative because it could positively or negatively impact the public’s perception of the company.
Disclaimer: The information contained in this article is for general educational information only. This information does not constitute legal advice, is not intended to constitute legal advice, nor should it be relied upon as legal advice for your specific factual pattern or situation.