Most construction companies are well aware of the types of problems that may arise and they put forth great effort to mitigate them. No matter the size of the problem, a plan of action is needed to execute the solution. Our Miami contractor attorneys believe that a crisis communication plan is vital for ensuring that construction companies handle the problems well. In the end, having a plan and implementing it properly can save your company time, money, and your reputation. If you have not already, feel free to read part one and part two of our article.
What Should Your Crisis Management Plan Entail?
Is your business prepared to respond quickly, accurately, and confidently during and following a crisis? When a crisis happens, it can affect different audiences in different ways. Therefore, the plan must be created for multiple scenarios and audiences. Having an outlined plan is the key to a successful crisis management plan. When creating your plan, think about the following:
- Does it give your employees a set plan for handling a crisis based on the level of the seriousness?
- Does it provide the public with a strong first statement informing them that you have the situation under control?
- Does it identify key persons and their roles leading to swift action and responses?
During the Crisis
When in a crisis, the crisis management plan must be activated promptly by leadership. The crisis team must assess the situation and collect as much information as possible to begin communication. The crisis team must act quickly and confidently to gather, analyze, and respond to critical matters and make informed decisions. Taking charge immediately can mean the difference between success or failure.
After the Crisis
Another step in the crisis management process happens after the crisis. Once the company has applied some damage control, an analysis should be done to identify the weaknesses and strengths of the crisis management plan. This is the time to assess how well (or not) the team handled the situation. Is the team happy with the way decisions were made? Was the communication process efficient? Be honest about what went wrong and how things could have been handled differently. This dialogue will help to improve the plan and processes, and it will also better prepare the company for potential future events.
Disclaimer: The information contained in this article is for general educational information only. This information does not constitute legal advice, is not intended to constitute legal advice, nor should it be relied upon as legal advice for your specific factual pattern or situation.