The Great Recession of the late 2000s drove many workers away from the construction industry leaving a void that has yet to be filled. Meanwhile, new building demands in both commercial and residential markets are one the rise, both in Jacksonville and throughout the United States. According to the National Association of Homebuilders, there are approximately 200,000 unfilled construction jobs in the United States.
There are also a large number of millennials entering the job market. They are looking for industries in which they can, through hard work, advance quickly, make a great living, and utilize current technology. The construction industry provides a great fit for many of them. However, any Jacksonville construction attorney will tell you, it’s not that easy. The construction industry has a number of stigmas that makes it less appealing to millennials. The industry is seen as less professional or prestigious. Construction also seems antiquated and not tech-forward. Gaining this important group of workers will require the construction industry to shed these perceptions and build new ones.
The Jacksonville construction attorneys at Trent Cotney P.A. have watched the construction industry closely for many years and in this two-part series will provide tips for attracting millennials to the construction industry.
Focus on Culture
Culture in the workplace matters more to millennials than just about any other group. While construction is always going to be dirty work, it’s important to show millennials that it can be highly professional. Present a standard for how workers will be treated by management. Also, created mentorship programs so that new hires can feel that they are not only providing a service but learning a skill. Also, let them know that their voice is being heard by providing an open-door policy.
Focus on Technology
Those of us in the construction industry know that the perception of it not being “tech-forward” is quickly going away. New technology in construction needs to be promoted heavily to millennials. They need know about the use of drones or technology for reporting and planning. This would lend to the credibility of the construction industry in the eyes of millennials.
Show That Money Can Be Made in The Construction Industry
When some people think construction, they think of day laborers that seemingly live “paycheck to paycheck.” This image can be shed with educational programs that show not only the demand for new construction in many urban areas, but the variety of jobs in the construction industry.
Disclaimer: The information contained in this article is for general educational information only. This information does not constitute legal advice, is not intended to constitute legal advice, nor should it be relied upon as legal advice for your specific factual pattern or situation.