As long as you are in business, you will forever be under scrutiny; being evaluated based on the services that you do or do not provide, your workmanship, your safety practices, and so on. Any of these elements can potentially snowball into a legal issue requiring the sound advice of a roofing lawyer in Florida.
Your customers have the power to paint a favorable or unfavorable picture of your business whether by word of mouth or by posting a review online. Online reviews can be the bane of a roofing contractor’s existence or they can work to your advantage. Since online reviews can reach a lot more people than word of mouth, our firm would like to provide you with some tips to ensure your business is receiving positive feedback for your services.
Establish or Claim Your Company Profile
There are a plethora of online review sites such as HomeAdvisor, Better Business Bureau, and Angie’s List available for people to leave a review about your business. Create a new account on top business review sites or claim your profile if reviews already exist for your company.
Request a Review
As soon as you have completed the job, ask the customer to complete a review of your company. You can do this verbally during the final handshake or as a follow-up email which serves as a reminder to the customer. Never pressure the customer or tell them what to say on a review. Simply ask for honest feedback.
If a customer takes the time to review your business, take the time to respond. You can respond online or send a thank you note by email or mail. No matter if the review is positive or negative, it deserves a response.
Respond to Negative Reviews
You will never make every customer 100 percent happy. Some may even be disgruntled enough to leave a negative review online. Nevertheless, negative feedback should never be ignored and should be resolved promptly. First, ensure that you check the review sites regularly for opportunities to respond to comments professionally. Reach out to the customer to hear their side and do what you can to defuse the issue, even it means addressing it offline with a phone call.
Whether you like it or not, reviews are here to stay, so you may as well take control and leverage them to your advantage. They can help you strengthen your customer relationships and improve your business. If you need legal guidance to grow your business, reach out to a roofing attorney in Florida from Cotney Construction Law today.
Disclaimer: The information contained in this article is for general educational information only. This information does not constitute legal advice, is not intended to constitute legal advice, nor should it be relied upon as legal advice for your specific factual pattern or situation.