New competition seems to sprout up everywhere these days. When you first started your contracting business, you probably found success early taking on jobs for friends, family, and referrals. As time passed, competitors entered the arena and challenged your business. Some of your clients remained steadfast in their commitment to your services, while others fled to see what other companies could do for them. This is a normal part of the business cycle, but there are ways to combat the increasingly competitive world of professional contracting. In this article, an Orlando construction attorney from Cotney Construction Law will explain why versatility is key for roofing contractors.
I Thought Specialization was the Secret to Success?
Specialization is a powerful tool for nailing down your niche and creating repeat customers. Although you limit the total amount of business coming through your doors, the customers who do employ your services know that they are getting exactly what they ask for without any confusion. Unfortunately, specialization fails to consider a few important points:
- Specialization limits the number of potential contracts you can procure.
- Every job, no matter how big or how small, is a lead.
- You can specialize without limiting services.
- Versatility creates opportunity.
- Completing projects shows results, which are more valuable to prospective clients than speculation.
The Benefits of Versatility
Many roofing contractors believe that if they dedicate themselves to mastering one type of roofing work, they will be able to dominate a niche market. Very few contractors attempt to gain proficiency in multiple roofing systems. Since this is a rarity, you can actually set your firm apart from the competition by marketing your versatility.
The benefits are twofold. First, if you are willing to take on more jobs, you can generate more leads. Second, you don’t need to develop these skills in-house. Through exhaustive networking, you can build a team of subcontractors ready to take on any project, even those residing outside of your niche. Plus, you can actually create a versatile portfolio of services inside a niche if your niche is broad enough. For example, if your firm focuses on reroofing, you can maintain versatility by training your workers in all relevant roofing types and applications. If you focus solely on residential projects, you’ll be missing out on lucrative commercial projects. On the other hand, if you focus solely on commercial projects, you will be unable to take advantage of the lead generation opportunities offered by the higher availability of residential projects.
Of course, if you are willing to take on a greater variety of projects, you should consider partnering with the Orlando construction attorneys at Cotney Construction Law to ensure that you are always cognizant of the different laws that apply to various types of construction.
Disclaimer: The information contained in this article is for general educational information only. This information does not constitute legal advice, is not intended to constitute legal advice, nor should it be relied upon as legal advice for your specific factual pattern or situation.